About Us

Hello hello!

My name is Aly Price, owner of Pearl & Hart! I grew up on a ranch near Hanna, Alberta and never thought I would be living back in the area let alone opening a business in Drumheller. But I am so happy I did!

Having spent the last several years working as a nurse, in many different locations and settings, I understand the importance of a strong, supportive, and sustainable community. Caring for people has always been something I am passionate about, but I was more than ready for a change! Plus, I still get to care for people running a boutique & coffeehouse just in a very different (often more positive) way! 

In my free time, I love riding horses and barrel racing as much as possible! If I am not on my horse or with my chocolate lab, Boone, you can find me at pretty much any live sporting event, soaking up the sun on the patio ☀️, or helping out at Barney’s Adventure Park (the coolest family-oriented business my partner runs)! Follow my personal Instagram @alyprice7 if you love any of the above things! 

The inspiration behind the name comes from the Canadian born outlaw of the Wild West, Pearl Hart, who was known for her trailblazing attitude and determination to break traditional stereotypes in all aspects of her life. 

The most notable story of Pearl Hart was when she robbed a stagecoach to obtain enough money to return home to her mother who had become unwell. Soon after the robbery Pearl was arrested and when she was being tried in court, she demanded to be treated the same as her male counterpart would be in the same situation. Her stance, uncommon for that time in history, evoked a large public following and her admirers began calling her the “Bandit Queen” to show their support. 

Pearl represents confidence, breaking stereotypes, encouraging inclusivity, celebrating who you are and embracing what you believe in. 

Hart is a reminder to live listening to what makes us feel good, vitalized, energized, balanced, rejuvenated, and healthy, both physically and emotionally. It means surrounding ourselves with people who nourish our souls, build us up, and make us want to be the best we can be. Simply put, “live from the hart”.

Pearl and Hart is a safe place for everyone to feel confident embracing their personal style, to feel proud of who they are and to feel encouraged to live their desired way of life!

We are beyond thankful for all your support and for being here on this journey!




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